Daniel Wolman Blog
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Real vs. Virtual Staging: Which Sells Homes Faster
In the past, the only choice with staging a home was whether or not to do it at all. With the rise in popularity of virtual staging, you now have a new option. But is virtual staging really a better option than real staging, and how do both options compare? Our real estate agents have more on the advantages of real versus virtual staging, including the key factors that can help you sell your home faster.
Real vs. Virtual Staging: Which Sells Homes Faster
First, a quick summary of both options. With real staging, a home stager will bring in furniture and décor to stage the home, to make the property as appealing as possible for buyers. With virtual staging, everything is done digitally. The home is staged virtually, so there's no real furniture involved. Virtual staging looks just like the real thing when viewed o...
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The Keyes Company Expands Partnership with Forbes Global Properties
The Keyes Company and Illustrated Properties, luxury specialists and market leaders in Florida, expanded their partnership with Forbes Global Properties to include Lee and Monroe counties. As the exclusive worldwide real estate partner of Forbes, the invitation-only network offers a consumer marketplace of luxury homes to its engaged audience of 168 million individuals.
Lee and Monroe join Miami-Dade, Broward, Palm Beach, and Martin as prime luxury markets where Keyes and Illustrated hold exclusive affiliations with Forbes Global Properties.
"The Forbes name resonates with the luxury buyer and seller in Lee County just as much as it does in Miami or Palm Beach," said Shane Spring, Keyes Realtor® and 2026 Royal Palm Coast Realtor® Association President. "Interest comes from all over the world, and this partnership provides the visibility properties like this merit."
"This expansion gives our luxury listings in the Florida Keys and Southwest...
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Thinking of Moving to Florida? What to Know Before You Relocate
If you're thinking of moving to Florida, you aren't alone. Florida's population has grown faster than any other state since 2020 according to the US Census Bureu. In fact, seven Florida cities made the World's Best Cities list for America's Best Cities. Whether your desire is to be surrounded by nature, people, or
Here are a few things to know before you pack your bags for the Sunshine State, along with tips to make your move as smooth as possible.
Florida Weather - Sunshine with a Side of Storms
Florida is famous for its sunshine, but don't expect endless blue skies. Much of the state has a subtropical climate, which means hot, humid summers and mild, sometimes c...
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Beyond Hometown Heroes: Buy Smarter with Florida's Hidden Homebuyer Assistance Programs
With rising prices and tighter qualification rules making headlines, many Florida residents are wondering: Can I still afford to buy a home?
Even if one program is no longer an option for you, there are multiple paths to homeownership still open—and many of them come with down payment help, tax credits, and forgiving terms designed specifically for first-time or income-qualified buyers.
Let's break down your options.
Florida's Top Homebuyer Assistance Programs (That Most People Don't Know About)
- FL Assist
FL Assist is one of Florida Housing's most popular down payment help options.
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The Keyes Company Expands into Sarasota
The Keyes Company, Florida's largest independent real estate firm, established a significant presence in the Sarasota market with the arrival of Signature Premier Properties Sarasota and Florida SunCoast Real Estate. Following these additions, Keyes will operate its first Sarasota office at 1433 Main St. – a prime location within the city.
"We are thrilled to welcome these two best-in-class real estate firms to the Keyes family," Keyes President Christina Pappas said. "Signature Premier Properties Sarasota and Florida SunCoast Real Estate enable us to make an impactful debut in a pivotal market that continues to experience incredible growth and demand. Both firms share our commitment to personal, hands-on service and the belief that connection and community is at the heart of real estate."
Signature Premier Properties Sarasota is an affiliate of New York-based Signature Premier Properties, a Long Island market leader co-owned by Peter Morris and Kathleen Viard. The...
